what social platforms would I focus on probably the hottest one right now is Instagram you have the opportunity to do profile posts profile videos daily Instagram stories Instagram lives now there’s IG TV and all of those are a big opportunity hey what’s up Sean here with thick media bring you the best tips and tools for building your influence with online video and on this channel we do a lot of tech gear reviews as well as kind of Q&A videos just like this one but hey I’m out here in Austin flew in from Las Vegas to meet up with some entrepreneurs and business owners for kind of a think-tank here at the capital factory but I asked you your questions on social media and a lot of questions came in about how do I use social media to grow my YouTube channel and what are the best platforms right now and so we’re gonna kind of go through those in this video so let’s just jump right into it [Music] alright let’s get into these questions adventures with VB says I have just started a channel so I’m in the early stages about 10 videos in and I would love to know how I should be using social media I’ve opened up an Instagram account and a Facebook account but I’m not sure how to best engage my audience would posting links to my videos be enough great question well first of all if your goal is to grow on YouTube I suggest spending 80% to 90% of your energy just focusing on YouTube and not getting distracted with social media too soon secondly I recommend picking the best platform for your target audience as a support platform for your YouTube channel I think that Instagram is an all-around hot platform right now maybe if you had more of like a female demographic or fashion or certain things Pinterest could be interesting it’s also a search engine maybe more business-minded LinkedIn as a support platform to generate new awareness and interest that you could eventually send over to your YouTube channel but one of the biggest mistakes that people make is they try to just like start an Instagram account and all they post there is links to their YouTube videos that will pretty much never work because nobody wants to follow you on Instagram just so they can see you promote something somewhere else if you want to use your Instagram account to grow your YouTube channel then you should use your Instagram account to grow your Instagram account what do I mean I mean you should put valuable content on Instagram that is not telling people to link away that your target audience would find interesting and then after you’ve built some influence there every once in a while you go hey I got a video out on YouTube and some people will head over there but a big thing I’ve noticed is that especially when you’re starting a brand new social media platform you’re not gonna get much traffic from it over to your YouTube channel you’re much better off putting out the best quality videos possible optimizing them really well and using a little bit of hustling and generating and DMing people and hitting up your friends and following hashtags to get some traffic so that you can have a breakout video blow up your YouTube channel and then later as you get more momentum and maybe even have some revenue maybe expand onto other social media platforms too many people spread themselves too thin too soon when it comes to YouTube and social media so really focus on your number one which is probably YouTube get some traction there and then use that momentum for your future next question from kaze eats ASMR what are the best social medias to promote your YouTube channel on and is reddit any good for promotion alright so saying now that we know that YouTube is a priority what social platforms would I focus on to I gained new awareness there’s a few probably the hottest one right now is Instagram it’s it’s crowded but everybody is there it just takes a lot of energy you have the opportunity to do profile posts profile videos daily Instagram stories Instagram lives now there’s IG TV and all of those are a big opportunity but I would honestly say like you might if you’re gonna do a one-two punch say okay I’m going to spend 70% of my energy on YouTube 30% on Instagram because it’s such a Titan and really focused there I think you can still get discovered by new people with hashtags and Instagram TV now because it actually starts with previews in the feed is a big deal and so definitely dive deeper in some of our training about social media if you want to learn more about that secondly LinkedIn video and LinkedIn I’m super pumped about LinkedIn right now if you have a business minded kind of entrepreneurial professional audience it’s one of the most favorable if not the most favorable algorithm on the internet right now for getting discovered and again add value on LinkedIn text posts image posts native videos that are uploaded to LinkedIn and then every once in a while link your YouTube videos there and you can get some real traction think media if you happen to be on LinkedIn add me I’ll put a link to it in the description below and check out what I’m doing on my Activity Feed you’ll see kind of a mix of different types of posts as well as posting my YouTube videos and a lot of times these are getting 300 400 500 views on LinkedIn and probably you know 50 views over on YouTube so that’s a big deal so definitely consider LinkedIn to your point about Reddit I think it’s a massive opportunity you just don’t want to dabble there I actually don’t know much about Reddit I know that if you’re active and you’re part of the community you understand how it works you really go deep you build relationships you build your reputation Retta can be a massive place of discoverability and even going viral with maybe what you’re talking about a trending post something hot in your niche so definitely consider researching reddit I think Facebook organic Reach is harder than ever before it’s its own strategy it’s almost like if you’re doing Facebook live Facebook watch Facebook it’s great but using Facebook to send traffic to YouTube is kind of tough and then I think we should all be on Twitter just to be kind of social to connect and not necessarily for promotion and publishing content more for conversations in fact if we’re not connected on Twitter why not why are we not connected aadmi can you tweet me can you send me a tweet right now could you pause this video and tweet me okay but Twitter is probably not a great way to grow if you’re starting your Twitter account from scratch but it’s worth you know letting people know when you post a new video on that platform as well hey if you’re getting value out of this video so far can you hit the like button and the next question comes here from Leon kind of similar but he says is it still possible to grow just on YouTube alone or do you need to use other social media platforms and the answer is is actually yes I’ve got friends right now that are launching new YouTube channels and they’re just growing on YouTube alone what they’re doing is putting out a lot of quality content they’re trying to upload as many videos as possible and what they’re after is a break out video when you get a break out video you trigger the algorithm friend of mine to start a brand new channel already like 200 subscribers he’s already getting watch time but he’s putting out multiple videos they’re maybe not all doing well but you hit that right one at the right time with the right thumbnail the right optimization the right content so definitely focusing on YouTube is still a thing but Leon I’m also pumped that she mentioned besides the other social media platforms that you mentioned Cora and think media if you haven’t heard of Cora before it’s kind of like Yahoo Answers look it up it’s qu o R a.
com and it’s a place where people ask questions now here’s a to do if you really want to grow on YouTube this year write down the top 10 questions that your target audience asks the most like for YouTube tips it’s like how do I get views how do I get subscribers what are the questions they’re asking based on your niche that you could get discovered for turn those 10 questions into 10 videos upload those videos on your channel maybe one a week and then what you can do is go over to Cora and use those videos to answer those questions they’re probably pretty relevant that would be a great way to get some content ideas for your channel and to you korra and youtube has like a one-two punch to generate some new viewership and subscribers now if you want some deeper dive strategies on how to get more followers on social media so you can grow your YouTube channel faster and ultimately that are just not the fluff that a lot of people are putting out there I have a deep dive training on my four biggest tips for getting followers on social media so definitely check that out I’ll link it up on the YouTube card and put a link to that training in the description below so hey if you got value out of this video can you smash the like button question of the day what is your question I’d love to do more Q&A videos just like this one so post your question in the comment section below subscribe if you’re not subscribed and I will see you in the next video – What social platforms would I focus on? (clicking) Probably the hottest one right now is Instagram.
You have the opportunity to do profile posts, profile videos, daily Instagram stories, Instagram lives, now there’s IGTV and all of those are a big opportunity. Hey what’s up. Sean here with Think Media, bringing you the best tips and tools for building your influence with online video and on this channel we do a lot of tech gear reviews as well as kinda Q and A videos just like this one.
But hey, I’m out here in Austin, (upbeat music) flew in from Las Vegas to meet up with some entrepreneurs and business owners for kind of a think tank here at the Capital Factory but I asked you your questions on social media and a lot of questions came in about how do I use social media to grow my YouTube channel and what are the best platforms right now? So we’re gonna kinda go through those in this video, so let’s just jump right in to it.
(upbeat music) All right let’s get in to these questions. Adventures with the VBs says, “I have just started a channel “so I’m in the early stages, about 10 videos in “and I would love to know “how I should be using social media.
“I’ve opened up an Instagram account and a Facebook account “but I’m not sure how to best engage my audience. “Would posting links to my videos be enough?” Great question. Well first of all if your goal is to grow on YouTube, I suggest spending 80% to 90% of your energy just focusing on YouTube and not getting distracted with social media too soon.
Secondly, I recommend picking the best platform for your target audience as a support platform for your YouTube channel. I think that Instagram is an all around hot platform right now. Maybe if you had more of like a female demographic or fashion or certain things, Pinterest could be interesting.
It’s also a search engine. Maybe more business minded, LinkedIn as a support platform to generate new awareness and interest that you could eventually send over to your YouTube channel. But one of the biggest mistakes that people make is they try to just like start an Instagram account and all they post there is links to their YouTube videos.
That will pretty much never work because nobody wants to follow you on Instagram just so they can see you promote something somewhere else. If you wanna use your Instagram account to grow your YouTube channel then you should use your Instagram account to grow your Instagram account.
What do I mean? I mean you should put valuable content on Instagram that is not telling people to link away, that your target audience would find interesting, and then after you’ve built some influence there, every once in awhile you go hey, I got a video out on YouTube and some people will head over there.
But a big thing I’ve noticed is that especially when you’re starting a brand new social media platform, you’re not gonna get much traffic from it over to your YouTube channel. You’re much better off putting out the best quality videos possible, optimizing them really well, and using a little bit of hustling and generating and DMing people and hitting up your friends and following hashtags, to get some traffic so that you can have a breakout video, blow up your YouTube channel and then later as you get more momentum and maybe even have some revenue, maybe you expand on to other social media platforms.
Too many people spread themselves too thin too soon when it comes to YouTube and social media, so really focus on your number one priority which is probably YouTube. Get some traction there and then use that momentum for your future.
Next question from Kay’s Eats ASMR, “What are the best social medias to promote “your YouTube channel on? “And is Reddit any good for promotion?” All right so saying, now that we know that YouTube is a priority, what social platforms would I focus on to like gain new awareness? There’s a few.
Probably the hottest one right now is Instagram. It’s crowded but everybody is there. It just takes a lot of energy. You have the opportunity to do profile posts, profile videos, daily Instagram stories, Instagram lives, now there’s IGTV and all of those are a big opportunity but I would honestly say like you might, if you’re gonna do a one two punch say okay I’m gonna spend 70% of my energy on YouTube, 30% on Instagram because it’s such a titan and really focus there.
I think you can still get discovered by new people with hashtags and Instagram TV now, because it actually starts with previews in the feed, is a big deal and so definitely dive deeper in some of our training about social media if you wanna learn more about that.
Secondly, LinkedIn video and LinkedIn. I’m super pumped about LinkedIn right now. If you have a business minded, kind of entrepreneurial professional audience, it’s one of the most favorable, if not the most favorable algorithm on the internet right now for getting discovered and again add value on LinkedIn, text posts, image posts, native videos that are uploaded to LinkedIn and then every once in awhile, link your YouTube videos there and you can get some real traction.
Think Media, if you happen to be on LinkedIn, add me. I’ll put a link to it in the description below and check out what I’m doing on my activity feed. You’ll see kind of a mix of different types of posts as well as posts to my YouTube videos and a lot of times these are getting 300, 400, 500 views on LinkedIn and probably you know 50 views over on YouTube.
So that’s a big deal, so definitely consider LinkedIn. To your point, about Reddit, I think it’s a massive opportunity, you just don’t wanna dabble there. I actually don’t know much about Reddit.
I know that if you’re active and you’re part of the community, you understand how it works, you really go deep, you build relationships, you build your reputation, Reddit can be a massive place of discoverability and even going viral with maybe what you’re talking about, a trending post, something hot in your niche.
So definitely consider researching Reddit. I think Facebook organic reach is harder than ever before. It’s its own strategy. It’s almost like if you’re doing Facebook live, Facebook watch, Facebook it’s great.
But using Facebook to send traffic to YouTube is kinda tough and then I think we should all be on Twitter just to be kinda social, to connect and not necessarily for promotion and publishing content, more for conversations.
In fact we’re not connected on Twitter. Why not? Why are we not connected? Add me. Can you tweet me? Can you send me a tweet right now? Could you pause this video and tweet me? Okay, but Twitter’s probably not a great way to grow if you’re starting your Twitter account from scratch but it’s worth you know letting people know when you post a new video on that platform as well.
(upbeat music) Hey if you’re getting value out of this video so far can you hit the like button and the next question comes here from Leon, kinda similar, but he says, “Is it still possible to grow just on YouTube alone “or do you need to use other social media platforms?” And the answer is actually yes.
I’ve got friends right now that are launching new YouTube channels and they’re just growing on YouTube alone. What they’re doing is putting out a lot of quality content, they’re trying to upload as many videos as possible and what they’re after is a breakout video.
When you get a breakout video, you trigger the algorithm. A friend of mine just started a brand new channel, already like 200 subscribers, he’s already getting watch time, but he’s putting out multiple videos.
They’re maybe not all doing well but you hit that right one at the right time with the right thumbnail, the right optimization, the right content. So definitely focusing on YouTube is still a thing.
But Leon, I’m also pumped that you mentioned besides the other social media platforms that you mentioned Quora. And Think Media, if you haven’t heard of Quora before, it’s kinda like Yahoo Answers.
Look it up, it’s Q-U-O-R-A .com and it’s a place where people ask questions. Now here’s a to do, if you really wanna grow on YouTube this year, write down the top 10 questions that your target audience asks the most.
Like for YouTube tips, it’s like how do I get views, how do I get subscribers? What are the questions they’re asking based on your niche that you can get discovered for? Turn those 10 questions in to 10 videos, upload those videos on your channel, maybe one a week, and then what you can do is go over to Quora and use those videos to answer those questions.
They’re probably pretty relevant. That would be a great way to get some content ideas for your channel and to use Quora and YouTube as like a one two punch to generate some new viewership and subscribers.
Now if you want some deeper dive strategies on how to get more followers on social media so you can grow your YouTube channel faster and ultimately that are just not the fluff that a lot of people are putting out there, I have a deep dive training on my four biggest tips for getting followers on social media.