my advice to you, then, is to make sure you at least get some feedback on your store before you start running Facebook ads now there’s a couple of ways. You can do this number one. I do run a free Facebook group.
You’re, more than welcome to join that post your store link in there and get some feedback from other members or you can enter the giveaway. I do on every single video, so every single video, then I do give away a free one to one consultation, call and a lot of people then use that time for to go through their store on a Skype call together.
So if that is something you want a chance to win it’s dead, easy to enter. All you simply have to do is subscribe to my youtube channel like this video and leave a comment down below it can be any comment you want.
You just comment: dropshipping EECOM one to one and that’ll, be enough, then, to secure your entry into that drawer. And finally, then, if you come to down my previous video, just make sure you stay tuned to the end of this one where the winner will be announced.
However, that be something guys thanks again for tuning in, I hope you enjoy it and let’s get straight into it. So here we are then inside my ad manager – and these are going to be the two products that I’m.
The second product sorry is going to be this cat, water, fountain, fluid and the reason I want to show you this. One then is because this one’s can be set up. The audience is going to be based on interests instead of demographics, so the quite nice little video I didn’t put this together myself.
I simply took this straight up thoughts. The Aliexpress product page, but it quite clearly and nicely demonstrates exactly what the product is. So that being said, then that shut these down jump into my ad manager account, and I can show you how to create this ad.
So we’ll start from the very beginning, then so you can see the process from start to finish. I’m just going to very quickly then change. My ad manage your account and once this loads up, then we can finally get started.
So this is the very beginning screen then now, before you jump into conversion, as a lot of people have been questioning me about, what do you need to build up? The engagement on your social platforms, or even on the actual post itself.
So if you do want to do that, then there’s, a couple of ways: you can go about it. The first thing you want to do is start with an engagement campaign, and then you can run two different style side by sizes side-by-side, so you can start with post engagement to build up the likes shares, comments, etc on the actual ad itself.
So when people come across your ad, it looks like it’s, got enough social proof, it’s, got enough comments, etc. So people will trust it more, and then you can also build up the page lights of your actual Facebook.
Page too, because believe it or not, there will be a lot of people that will actually check out your Facebook page and just to make sure that you’re legit and a proper business, because people are going to be skeptical about you as a New business, however, if your goal ultimate goal is to go for sales, then ultimately you want to be choosing the conversion objective in terms of the campaign name, then I’m, just going to simply name this exactly what the product is so know what We’re dealing with and then in terms of these two here I would leave them both as off for now when, when compulsory campaign budget optimization comes into play, then always simply need to do.
Is set rules for each ad set to make sure that the budget is split evenly so, for example, if you wanted to test ten different ad sets and make sure you spent ten dollars per ad set, you would set a campaign budget of $ 100 and then Just set a rule to make sure that each ad set got ten dollars spent on it anyway, with that being said, then let’s, get into the bulk of creating our first ad.
So, in terms of the ad set name, I like to fill this in last because always then have a plan of what I’m, going to be choosing and selecting. Therefore, I like to go back at the end, and actually you name it depend a clean aim.
It depend on what I’ve targeted within the ad set. That makes sense well that will all come clear later on in the video. In terms of the actual optimization you want to go for, we’re, going to go for the purchase objective.
If this isn’t green on your store, then what I recommend is simply just running a test purchase on your store. So you can go straight for purchases moving on, then we’re going to ignore these. These were a bit more advanced and we’re just going to stick to the basics in this video trust me what I show you in this video will be more than enough to go out there and make your first six figures on Facebook.
Now this is where things get interesting. So in terms of your custom audiences, in terms of your custom audiences, then, if you’ve got a new ad account. You won’t. Have any of these. If you haven’t already created them yet and essentially just in case you don’t know what they are.
You can create lists of people who have performed certain actions on your store or have been to certain pages and then, as it says there, you can then use those custom audiences to create. Look at our audiences.
I’m, not going to go into too much detail cooler, because that topic is worthy of a video on its own moving on to the locations, age and gender. So the first product I want to go through then is the is what to call it like a toilet ladder for absolutely new parents who are taller training their children, and this is where the demographics essentially going to come into play because it’s.
Going to be primarily a demographic targeted product, if that makes sense so location, I’m going to stick to UK living in the UK. I’d, like to start with the UK, and if a product proves worthy, then I start to expand into different countries age.
I’m, going to leave 18 to 65, plus purely because the chances are most people know somebody with a young child. Therefore, if they see this product, they might think to buy as a gift. Certainly, my sister has a two-year-old and if I see anything that I think would help her or that she’d enjoy, then I’m, always willing to buy it for her just to try and help her out, because, obviously, drawing times Like that, then financially things can become very stressful and then gender-wise.
I’m, going to leave this as all genders. For obvious reasons you don’t have to be just a male or just a female to buy this product, and then detailed tax in this is where essentially, we’re, going to determine the specific audience that we want to show our Ad to – and this is where the demographics are going to come into play, so I’m, simply going to hit browse demographics and just purely from experience and playing around with this tool for over three years now, then, I know for a fact that You can actually target parents with certain age to children.
Now simple, Google search prior to recording this video, I was able to find that most parents kind of toilet train their children between the ages of about one and about three or four. So I’m gonna select this one as well.
Essentially, what that’s gonna do now is show our ad to everybody who is on that pre create list so fit within Facebook’s algorithm, who are suggested to be parents with toddlers or preschoolers between the ages of one and Two and three and five now moving on to the next box, this checkbox here I’m, going to explain what it does and it’s up to you, whether you want to use or not.
Directly, initially, I do not suggest you do inadequately due to the fact that watch on this possible reach. You can see it’s, forty-three million. If I remove this checkbox, you can see it’s dropped to half a million individuals.
So what ticking this box does? Is it essentially unlocks for Facebook to head out as well as reveal your advertisement to whoever they wish to if they think that target market might transform currently? That can be a good idea since it indicates you can improve outcomes, however initially, if you’re brand-new to Facebook advertisements, you need to know that what you’re doing is functioning and also by picking this box you do not recognize whether it’s, your targeting or whether Facebook, recognizing that to reveal your advertisement to you do not recognize what’s functioning.
Yet by leaving this set ticked, Facebook is mosting likely to remain within the criteria you’ve chosen. So if it does not function, you recognize it’s due to something that you’ve done, as well as you’ll extremely rapidly, find out what jobs and also what does not proceeding after that.
Simply to round off this area and also we’ll undergo the program, even more choices. If I was advertising and marketing, so I promoted rather a whole lot throughout Europe, after that I would certainly pick particular languages within this box, however considering that this is a brand-new advertisement, I’m concentrating on one nation sometimes.
I just desire the UK. For that reason, I’m simply mosting likely to leave it as all languages within the UK and also links. I’m simply mosting likely to leave that as all individuals too so in regards to real targeting within the advertisement, after that this is exactly how I would certainly tackle flattering that specific items that I revealed you what I’m gon Na do currently is simply return remove every one of this as well as simply begin the procedure once more, however based upon an on a mainly passion, targeted item.
The factor I’m not mosting likely to complete this off, is totally due to the fact that every one of this will certainly remain. The very same, despite the sort of items that you’re promoting, so returning to the start, after that we’ll, do away with every one of these.
We’ll. Leave that ticked as typical as default and also once more a great deal of these will certainly remain the exact same. The important things mosting likely to transform, after that, is this in-depth tags in area right here? So if you’re brand-new to advertisements, after that – which you possibly are you’re still seeing a video clip now.
If you are mosting likely to thanks quite, I actually do value it in regards to your representative sex. I constantly advise leaving these as fairly wide, since you require to learn what jobs currently when you end up being extra seasoned so, for instance, after that up as well as marketing within the pet dog particular niche for fairly a long period of time.
I understand for sure: the common age varies that are most lucrative for me are 45 plus and also it’s women. However initially you wish to check definitely whatever you can damage the information down when you’ve been running your advertisements for some time, and also you’ll, quickly have the ability to learn that very same info on your own.
Currently this item itself, after that, is a pet cat, water, water fountain as well as clearly individuals that have pet cats are from all sort of various demographics, as well as you can not always target individuals that simply possess felines. So what you need to do is make use of passions to really target those individuals currently.
What you need to bear in mind currently, after that, is that you’re attempting to target pet cat proprietors, since just pet cat proprietors are mosting likely to want a feline item. So you need to attempt and also assume along the lines of where a pet cat proprietors investing their cash, since if you can target individuals that are investing cash within the feline specific niche, since if someone’s cash within the pet cat specific niche, the opportunities are they Own a feline as well as for that reason they’re, mosting likely to want your feline item, as well as this relates to any kind of particular niche.
Incidentally you need to assume along the exact same lines, the very same concepts still use so initial points. Initially, after that, what do felines do? They consume so allow’s go right to pet cat food. So if we simply a straightforward google look for pet cat foods and also we’ll see what turns up as a matter of fact, Before we delve into this degree of deepness.
I simply intend to swiftly see if you can really target feline fruit as a passion, because, as being associated with the canine require for a long time. I understand for sure you can target canine food. So possibly you can target pet cat food which you can, which comes in handy currently, if you men do desire a video clip especially on exactly how to eliminate passions.
I have actually currently done taped and also published a video clip especially on that particular subject. If you intend to view this video clip, after that the web link will certainly remain in the video clip summary listed below. So we’ve obtained a rate of interest right here after that see to it that when you’re assembling your in-depth targeting, you have this box untreated.
So you can see what the general prospective reaches and after that, if you pick to tick that box, then that’s up to you currently what I wish to do below, due to the fact that 1.5 million individuals is rather a big target market for a brand-new pixel.
What you need to keep in mind is that Facebook works with components information. If you have no previous information, after that it’s, not always mosting likely to recognize that your excellent consumer is. So you could wind up costs fairly a great deal of cash prior to your advertisements begin to obtain any type of grip, so one strategy or approach I such as to make use of is called flex targeting, which basically indicates you simply struck this switch right here which tightens the target market and also what that does.
As it states there’s, quite obvious is that someone needs to have an interest in pet cat food as well as whatever the passion is right here for them to be consisted of in the target market. To locate that 2nd passion, after that among these methods resemble to embrace is just striking this tips box and also seeing what shows up simply maintain in the rear of your mind, we’re, attempting to select passions right here.
There are just relatable to individuals investing cash, so the initial point that type of attract attention right here is pet shop. There’s, not mosting likely to be lots of people that have an interest in family pet shops unless they have a set.
So, as opposed to placed it in this box below I intend to bend it. So I’m, mosting likely to place it in this box right here and also see what that does to what on the whole prospective reach. So I’ve. Place that in after that is occupying prospective reach to 4 hundred sixty thousand individuals, which is maybe a little bit tiny, yet I’m greater than delighted to allow this advertisement run of that.
What you’ve reached keep in mind is that your prospective reach remains in straight connection to what your budget plan is. If you have a high budget plan, after that undoubtedly you can target even more individuals. So keeping that being claimed, after that men that is basically in its essential state, exactly how we do the information, tags as well as area of your Facebook advertisements, like I claimed, if you desire an even more in-depth video clip on this, I’ve currently posted one.
I think it’s like 20, perhaps in half an hour long, it’s actually in fatality. Yet if you intend to most likely to that following degree, after that I advise you inspect it out. The web link will certainly remain in this summary listed below so going on after that, simply to the last sort of little bits we have the positionings currently.
This is rather an integral part of your advertisement, as well as what I suggest doing is that you really click Edit positionings as well as select the positionings on your own prior to your advertisement badly, since in previous experience my very own experience definitely that I locate a great deal of these systems that, yes, you Can obtain rather a great deal of impacts and also rather a great deal of clicks too, yet the real top quality of the website traffic isn’t, constantly excellent.
So the method that I such as to take on is be fairly certain, with these first advertisements that head out and afterwards, when you established your retargeting advertisements. That is, when you take on a great deal of these various other systems and also positionings to utilize.
So my suggestion right here would certainly be to stay with the locations where you can take place, where you’re, mosting likely to regulate most of the room on the real web page or gadget whatever it is. So I’m, going to obtain eliminate target market Network that’s 3rd party area on various web sites.
They function truly well for retargeting advertisements. When someone’s gotten on your shop once they’re, revealing that passion and also by utilizing target market Network, you can practically follow them throughout the web, despite where they go.
That’s, among the elegances of social media sites advertising and marketing. I’m gon na do away with carrier, as well as I’m gon na tip that type chooses it. Yet after that I’m. Just gon na select the real information feed itself, so I’m gon na remove industry.
Do away with video clip feeds, do away with the best column. Right thumb, rule right, column, functions truly well for retargeting advertisements incidentally, as well as I’m gon na remove Instagram traveler. We’re gon na remove all the tales, eliminate in-stream do away with in short article, and after that leaves simply the primary ones as well as, as you can see, our prospective reach.
Hasn’t transformed. Often, when you experiment with these, the prospective reach might decrease, it might increase, so it’s, simply an issue of discovering where most of your target market is investing their time as well as concentrating on that.
So, as an example, if I was to eliminate Facebook newsfeed, probably it’s remained at 4:30, so we’ Ve shed 30,000 individuals. So if we eliminate the Instagram newsfeed, you can see he’s dropped. Fairly substantially, so what that informs me, as a matter of fact most of our target market possibly can be on Instagram.
So if that being stated, then that is positionings covered going on to the passion partly, which is spending plan and also timetable so beginning with the top down, after that we have the optimization for a distribution. I advise you leave this as conversions as conversions is our utmost objective below in regards to the expense control.
I would certainly leave this space in the meantime till you’ve been running advertisements constantly within a specific niche for a certain item. Just after that do I advise utilizing this price control and also utilizing this added proposal techniques right here also, since what you require to develop initial is a base, price as well as typical expense of what an acquisition is mosting likely to cost you, and afterwards you can return right into these.
Advanced proposal methods and also in fact obtain reliable outcomes. Unless you understand what the ordinary price per acquisition is mosting likely to cost you, after that you can establish on your own approximately lose a great deal of cash or as a matter of fact, not invest your budget plan whatsoever.
If you establish your theoretically, that appears truly great, since you might begin right here and also state I desire my ordinary price per acquisition to be one extra pound, yet actually Facebook simply will not invest your spending plan due to the fact that they will not, Be able to accomplish your acquisitions for that reduced quantity, so what you need to do is run an automobile quote to start with, up until you obtain constant outcomes till you understand what type of price per acquisition you can accomplish, and afterwards just after that need to you return And trying out these sophisticated proposal techniques going on to the real budget plan and also routine itself.
So once again at first, I advise maintaining points easy and also simply adhering to a day-to-day budget plan. If you desire me to transform, if you desire me to cover anything else in this, video clip that I have not pointed out incidentally, do not hesitate leave a remark down below and also if it obtains sufficient lights sufficient.
People, up such as this video clip subject did after that I will absolutely do a video clip on that particular certain subject. Stay with everyday spending plans after that, and also what I such as to do when I initially down out specifically with WC projects, is establishing a spending plan is concentrating on say, 1 to 5 advertisement collections, rather than spreading out that budget plan throughout, claim 20 or 30.
Various advertisement establishes – and also I such as to allow them compete a minimum of 4 days too, and also the factor being for that, after that, is due to the fact that I review a research study lately that recommended the outcomes recommended that the ordinary Facebook customer utilizes Facebook when every 2 or 3 days.
So, simply by reviewing the training course of 4 days, after that you’re bound to ensure that you have actually also spread out of the kinds of individuals that would certainly see your advertisement. If that makes good sense. So, to sum up, after that, in regards to the day-to-day spending plan is entirely approximately you.
The important things below in my viewpoint is that you allow it compete at the very least 4 days, WC projects as well as advertisement establishes also Facebook, stateless themselves. They require time to enhance and also by allowing them compete that added 2 or 3 days, after that you provide even more time to maximize and also basically even more of an opportunity to begin supplying effectively as well as bring you in some sales.
With that said being stated, going on to the last couple of choices currently there’s, not mosting likely to be a great deal of these are adjustment if in all, any kind of specifically the conversion home window. So primarily, what that indicates is, if you’re, disappointing any one of this incidentally you’ve, most likely identified these little eyes that offer you a description, several of them aren’t clear.
So I such as to provide my very own description simply to attempt as well as make them much more clear as well as generally the conversion home window is the home window, so the moment structure in which Facebook will certainly utilize the information to identify that to reveal your advertisements to so 7 days after clicking Will suggest that any person that clicks your advertisement in a 7 day duration, Facebook, we utilize every one of those individuals to identify that to reveal your mindset in the future, whereas if that was just one day, it would just be the previous past 24 hr so regarding You 7 by selecting 7 days after that basically there’s even more individuals there extra information as well as Facebook must have the ability to make a far better choice and also provide your advertisements extra effectively with all that being stated, after that individuals that nearly covers whatever within the real Advertisement established degree in regards to targeting budget plan positionings target market, and so on
. Simply to promptly point out these notifications. Right here I have a tendency to overlook them, simply totally due to the fact that I such as to enter the instructions that I wish to go as well as if it does not exercise, after that it does not exercise as a result of what I’ve selected And picked it’s, a lesson that I’ll, after that discover and also can take ahead as well as with any luck enhance exactly how excellent I go to running Facebook advertisements anyhow.
With that said been resting people, I’ve, been chatting for regarding 20 mins. So I assume what I’m mosting likely to do is reduce this video clip there as well as if you individuals desire me to look at the real advertisement area of this video clip in, like a component, 2 after that ensure you demand.
It leave a remark down listed below stating yes for sequel or something along those lines as well as once more, if I obtain sufficient individuals give that sufficient. Individuals like in someone’s, comment that recommends that after that I will certainly review this subject as well as end up the video clip by reviewing the include area of producing a Facebook advertisement as well as with that said being stated, after that people allow’s, get involved in revealing The champion of the one to one examination from the previous video clip I’ve, obtained it currently packed up right here.
Discovering from million-dollar decrease delivery shops go and also examine that video clip out has actually had some quite respectable comments. We find some quite fascinating items as well, however anyhow allow’s, enter introducing the champion.
So I’m simply mosting likely to head over to this website below. Place remove that. Remove that remove that obtain the YouTube remarks, 34, special remarks, which is definitely incredible. So thanks significantly and also the champion after that, of the previous video clip is that individual there.