The truth about building an email list is this – it’s really hard to turn ice cold traffic into email subscribers. Sure, you could try to bribe them with a free E-book or an online course, but you’ve probably seen firsthand that that doesn’t work really well.
So what’s the answer? The social squeeze page. It’s the simple page that I recently added to my site and it’s currently converting at 21.7%. I’m Brian Dean, the founder of Backlinko.com, and in this video, I’m going to show you exactly how you can add this high-converting page to your site.
So, a few months ago, I had this problem – my site was getting a fair amount of traffic, but I couldn’t get anyone to actually subscribe to my email newsletter. So I tried slapping opt-in forms all over my site, and that helped a little.
I also tried giving away a free E-book, but that barely made a dent. Then one day, I stumbled across this page on copyblogger called “How to Write Magnetic Headlines”. And I noticed that even though it was a squeeze page that existed solely to collect emails, it was beautifully-designed and actually had social sharing buttons on it.
And that’s when I realized that the tried and true squeeze page still worked it just needed to be adapted to today’s audience. So after a lot of research and experimenting, the social squeeze page was born.
And since putting the social squeeze page on my site last year, it’s converting at 21.7%, which is ten times better than any other page on my site. So you’re probably wondering what exactly is a social squeeze page, and how can I add one to my site.
Well that’s exactly what I’m going to show you how to do right now. So the social squeeze page that’s converted so well for me is called “How to Rank For Any Keyword”. And on the surface, it looks like a simple page with a video on it, and in many ways, it is.
But there’s a lot of important things on that page that make it convert so well, and those are the things I’m going to walk you through right now. So first you need a topic for your social squeeze page, and your topic is really important.
You want to find something that your target audience is hungry to learn more about; that way, they’re likely to hand over their email address for more information on that topic. In my case, I did a case study, because I knew that most of my readers were sick of reading fluff SEO content from other blogs, and they wanted something actionable and real, and were willing to hand over their email in exchange for learning more information on that topic.
So next it’s time to actually create your video. Now, you don’t have to stand in front of a camera if you don’t want to; you can record a PowerPoint presentation using screencap software like Camtasia.
But the important thing is that your video has to be really good, it has to add value, and ideally it should be between 3 and 10 minutes. Any longer, and it’s probably too long and going to lose interest, and any shorter and it looks like just another squeeze page video.
Because remember, with the social squeeze page, you’re actually adding value in your video. Okay, so now it’s time to create your Headline and Subheadline. And like any webpage online, the headline that you use for your social squeeze page is _huge_.
Now the goal of the headline of your social squeeze page is to give a person a specific benefit that they’ll get from watching your video. So for example, if you ran a site about weight loss, you could put something like ‘How to Lose 2 inches From Your Waist by the End of the Month”, or let’s say that you ran an e-commerce site, and you had a blog on that site, and your e-commerce site sold rugs – you could have something like ‘How to Choose the Perfect Rug for Any Room in 3 Minutes or Less.
‘ So once you’ve reeled them in with the headline, it’s time to move on to your subheadline. And the job of the subheadline is to create what’s known as an information gap, which basically is going to encourage people to click on your video and watch your video.
In my case, my subheadline is “Here is the exact step-by-step process that I use.” And that opens an information gap, because a person’s like ‘What is the step-by-step process that I use?’ and then they watch the video.
Next, you want to add opt-in forms to your page. The first one should go right underneath your video. That’s a really important place to put it, because when someone’s watching the video, their eyes are going to drift around the page, and the more times they see your opt-in form, the more likely they are to opt-in.
And you may also want to put another opt-in form at the bottom of your page. And that’s for the simple reason that the more opt-in forms you have on a page, the more opt-ins that you’ll generally get.
And I also recommend hosting your video with Wistia or LeadPages because both of those services allow you to actually collect emails from within the video. So once you’ve done that, it’s time to move on to actually one of the most important steps of the social squeeze page.
Finally it’s time to add social elements to your social squeeze page, like comments and a social sharing button. And remember – because your video actually provides value, people are going to want to share your video, they’re going to want to comment on your video.
And because as more people comment and the more social shares you get, the more social proof that page has, the more your conversion rate will actually increase over time. To sum up, the social squeeze page is one of the easiest ways to pile email subscribers onto your list.
Do you have a friend that’s struggling with conversions? Send him or her a link to this video and you’ll be helping them and me. And if you want more exclusive marketing tips just like this one, subscribe to my YouTube channel, or better yet head over to Backlinko.
com and sign up for the newsletter where you’ll get marketing tips and case studies that I only share with subscribers. the truth about building an email list is this it’s really hard to turn ice-cold traffic into email subscribers sure you could try to bribe them with a free ebook or an online course but you’ve probably seen firsthand that that doesn’t work really well so what’s the answer the social squeeze page it’s a simple page that I recently added to my site it’s converting at 21.
7% i’m brian dean the founder of backlinko comm and in this video i’m going to show you exactly how you can add this high converting page to your site so a few months ago I had this problem my site was getting a fair amount of traffic but I couldn’t get anyone to actually subscribe to my email newsletter so I tried slapping opt-in forms all over my site and that helped a little I also tried giving away a free ebook but that barely made a dent then one day I stumbled across this page on copy blogger called how to write magnetic headlines and I noticed that even though it was a squeeze page that existed solely to collect emails it was beautifully designed and actually had social sharing buttons on it and that’s when I realized that the tried-and-true squeeze page still worked it just needed to be adapted for today’s audience so after a lot of research and experimenting the social squeeze page was born and since putting the social squeeze page on my site last year it’s converting at 21.
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