I know a lot of affiliates that do this. It’s highly recommended definitely set up some campaigns. Seasonal campaigns are really cool to have going. Of course, you don’t want to rely on those. You want to try to utilize these as extra infusions of cash into your business, but bottom line is when I did the post.
I had mentioned something about using competitive, intelligent tools. To start our PPC campaigns, our pay-per-click campaigns, so, of course that opened the door to a bunch of people. Emailing me said: hey what exactly are you using for your competitive intelligence tools for your spy tools, and I have talked a little bit about this in a previous article, but I thought it would be really nice to respond specifically because I got you literally wouldn’t believe how many emails I got.
I don’t even know. I didn’t even count. I stopped counting after a while of emails. People saying well that’s, great, that you use the spy tools but specifically which ones so we’re, going to take the time to go through the spy tools that I utilize.
There are others, but we use quite a few of them, because there are advantages and disadvantages of each. So if you have them all available that’s great you, don’t have to start with them all most are paid.
However, a lot do have a lot of these: do have free trials or you know cheap trials. If you will so, you can really get started for free or next to free. With that being said, though, with the pricing or the price point of these tools, it should be really easy for you to earn back a multiple of that fee, a significant multiple of that fee each month, if you’re paying monthly.
The only reason you really shouldn’t be getting a good return with these tools is, if you’re, simply not taking action on the research that you do, which brings me to another point. If you are going to utilize and pay for these spy tools, you know use them, create campaigns, don’t just do research and say: oh that looks like a profitable campaign.
I know a lot of guys that have spiked tools and they’re, really good at doing the research and pulling campaigns, but then they kind of sit on them, which is a complete waste. So the whole point is to gain competitive intelligence and then launch into profitable campaigns by executing right.
So let’s, go ahead and get with the specific tools that we utilize and why we utilize them. Maybe some pros and cons so that you guys have a specific answer to what we use as per request. So here we go.
Let’s start out with PPC. The pay per click tools that we utilize are a little cheaper than some of the media, buy tools and the banner tools. So let’s start here. Key works by is the first one that we utilize really two main.
If you will PPC specific spy tools, keywords by and spyfu, so let’s start with keyword spy. There is a free trial which is really cool. You can you can test this thing out a great interface. It’s, easy to use.
You know a kindergartner can use it. So, with these spy tools, you have the ability to type in a domain name. If you know a specific domain, name is bidding on a lot of key terms that you’re interested in a keyword or destination URL.
So, for example, if if you know there are specific affiliates promoting a specific offer, you know you can slap in the destination URL. It will track that there’s, also affiliate intelligence which can track affiliate, IDs and such so there.
There are a lot of really cool tools. You guys can dig into the specifics. I won’t waste your time here, but definitely take a look at keyword spines by food. So, instead of going through very specific features, let’s.
Just do a quick search and I’ll show you guys really quick how it works. Let’s, just use ebay’s are sample and when you type an eBay, it ‘ Ll pull up the basic overview. So this gives you the trend of their daily budget, which is nice to see you get some other stats here.
There took clicks and add position and average cost per click which their approximating, of course, all the six million keywords. So this is really awesome. Now these tabs, at the top start to break things down in a little bit more detail.
So if you want to look at their specific ads, you click this and, of course, you see, they add that they ran on a particular keyword and the cool thing about this. Is it does a little ROI calculation? They’ve, got a little algorithm to calculate what they think would be the most profitable ads.
So things are sorted by ROI automatically, which is nice. It’s. Actually SemiAccurate. I mean it’s. It’s. A good i guess barometer to use in in terms of which keywords and ads are profitable for this particular domain name but anyway, so you get ROI.
If there’s, an affiliate thing in there are not keywords, of course, volume and cost per click, and – and this is a really powerful one – it’s days scene so out of the 944 days that they were tracking 693 of them Found this particular ad for that keyword or found this particular ad, so it’s really powerful.
To be able to see this, you can even sort by that column, of course, and you can determine you know how long an ad has been running. Obviously, if they’ve been paying for the ad for a significant number of days, the ad is probably profitable.
Therefore, if you replicate or nearly replicate the ad, you should be profitable as well, at least in the long run. Now you have to remember just specifically copying a campaign. Doesn’t ensure your success.
There are a lot of factors, especially with like Adwords and their quality score, and things like that that determine if you’re, going to be profitable with your ad. There are a whole host of factors, but all things being equal.
This is a fantastic way to gauge or get a jump on, which keywords and ads are going to before you. So anyway, click on the adds and then, of course, the keywords, the cool thing about these things, as you can export export.
This entire thing, which is awesome so you get you, can literally export directly Google AdWords editor files and the Bing files in etc. So you can export and literally take them and import that file right into your account.
Your PPC account and your live. That quick and, of course you can just export via standard CSV an excel sheet such and then they have organic keywords to and then of course, competitors which is kind of cool.
Now let’s, go back to the overview thing to speak, a little bit about competitors, real, quick, something else I use so once we start to pin down a really good campaign with the keywords in the ads that we think are working for a Particular domain, then we start to look at the competitors because obviously relevant competitors are going to have different keywords and different ads.
So you can start to sort of one rock turns over another. If you will, you can start to sort of go down this path of discovering more ads, more keywords that should be profitable for you now. Another way we utilize this, which is pretty cool, don’t, forget about expanding horizontally or wide instead of deep.
What i mean by wide is: let’s. Say you’re. Doing you’re, doing a campaign on let’s, say: weight loss. Okay. Obviously there are going to be a lot of well. Let’s. Just do a keyword here and i’ll. Show you an example.
This I’m tying this portion back to another post that I did on demographic research, so check that out the demographic research and but basically are excuse me, the demographic research post. But basically, if you’re going to do a weight loss program, you have the option of going deep, which is looking specifically at weight, loss terms and weight loss sites, and things like that, which is great, obviously super targeted.
But also I really like to get into the the width of a campaign which is okay based on the demographic. What other sites would I be able to sites or keywords? Would I be able to advertise with that would be relevant, so I try to stay with really big niches, where I can be demographically relevant and that’s, good enough, which allows me to really get into other keywords that no one else is really Bidding on or the competition is much lower, specifically for a weight loss program right.
So, if you think about it, this way, like think about a regular TV ad right, you see TV ads for a lot of different things that hopefully are demographically relevant. I mean that’s, the point, but aren’t going to be relevant to every single individual there and a lot of times, even just a small percentage.
It’s, going to be relevant, for I mean think about you’ve, probably seen attorney ads that are doing. You know these these mass lawsuits against pharmaceutical companies right. So if you’ve ever taken, etc, you know insert drug here, call us well how many people do you think they’re actually hitting it.
Obviously it’s. It’s, a simple numbers game. You’re. Looking at the demographic you’re, saying, okay of this demographic, you know, maybe four percent are relevant if we get X number of conversions from that four percent, we are profitable with our ad that’s.
Fine, so demographically, relevant niches or niches, where it’s, easy to be demographically, relevant on a large scale or where I like to play, because that’s, where you can make the most money that’s.
Where you have the most leeway to be wide with your campaigns and you’re, not really competing in a very narrow, specific market, so things like weight, loss and and biz op, and you know all those different things, skin care, etc.
So bottom line is the reason I wanted to show you this was you can start to expand widthwise based on demographics, like I spoke about in the other and the other tutorial, so let’s say we’re, doing weight loss and Let’s say we know one of the big weight loss.
Demographics is women aged 32. You know 45 whatever it is, that’s. What we found during our research, based on the article or the post, that I did earlier, so we we’ve, got that now. What we like to do during that demographic research is pull a lot of domains and relevant sites that this demographic visits, so we might say or and keywords as well of course, so they might be typing in keywords of you – know: weight loss and losing weight, but That 30 to 45 year old woman is also typing in gucci purse.
Right so another way to expand wide definitely is to pull out your demographically, relevant domains and pull keywords for them as well. So don’t, just pull relevant keywords for weight loss, pull relevant demographically, relevant keywords that you found during doing your demographic research so again utilizing the spy tools it’s kind of a a deep and wide method.
So once you choose a key term, a or a domain name that you want to replicate, you of course export all the ads that look like they’re profitable in all the keywords, and then you go back to your demographic research and go okay.
What other keywords are relevant here and then you type those into your keyword, spy tool and you pull relevant ads from the spy tool based on the wide demographic that you’re, not hitting. I hope that makes that makes sense, so you have deep, which is very, very specific, and then you have wide, which is specific to a demographic I mean you don’t want to just be so wide that it’s, not relevant, But being wide enough to where you can start to lose competitors as good there’s, a lot of people, for example, bidding on Gucci purse, probably are not doing offers for weight loss.
While I probably just made a fool of myself, there probably are, but you get the point you will be able to find. You know side niches there which are demographically relevant, but no one else is advertising that specific thing now, with that being said, do you have quality score issues because it’s, not specifically relevant? Well, yes, you can, but if it’s, a demographically, relevant ad and it’s, a really good ad, you’re, going to have a high click-through rate which helps your quality score.
Okay, and you’re. Going to be paying, hopefully a lot less when you go so wide, so a little higher quality score is okay. It helps offset the whole deal so anyway. Just wanted to make that point clear and tie these two posts together.
You know you want to do your demographic research deep, but you also want to use or excuse me. You want to do your keyword and domain research on the spy tools deep, but you also want to do them wide based upon the demographic research that you’ve done previously, okay, so hopefully that was a little more clear that’s.
A few different topics there and it mixed together. So hopefully I was almost clear in my language, but so this is keyword, spy, that’s, how it works very cool tool, spyfu same same basic thing: why do I use both of them again? One particular product has more or less relevance in certain areas might have a domain name available for one and then the other might have a lot of keywords for one and not the other, etc, etc.
So we use them both. I think spy foods like 80 or 90 bucks a month, the psoas keyword spy, a drop in the bucket. If you’re serious about making money online and again you have money back guarantees and trials and those types of things.
So those are the paperclip tools that I utilize keywords buying spy food. Let’s, move on to a broader competitive intelligence tool, which does a whole lot of things and that’s. What runs where? What runs where calm this thing? Does everything so it’s more expensive? I think it’s like it’s like 220 bucks a month or so again, don’t.
Let the price scare you you don’t have to have these tools. These are just nice things to have when you’re making money. But again, if you can’t make that kind of money back with the amount of intelligence that this gathers for you, then you’re, just not taking action.
So what runs rare is awesome because it not only does well here we can click on features it. Not only does you know PPC ads, but bent the if you do any display buys at all which is highly recommended at you know at some point in your career.
This does awesome competitive intelligence for banners. It does texts you can search by here. You can see advertiser by the placement. It gives you all kinds of really cool stuff. It’s international. So if you do any, you know non-us campaigns again.
Another highly recommended thing. Then it ‘ S got all that data. They’re, really really powerful tool and it’s got so many features. I don’t have time to go through them. It’s awesome. So what runs? Where is really good? Another tool, similar tool, add beat another awesome tool.
It’s. We have this one as well, so we have all four of keywords by spyfu. What runs where and add beat the one I utilize most often is probably what runs where now. I have a team that does that sets the campaign’s up for me in and does a lot of the research.
You know that I split profits with so i don’t. I’m, not real, hands-on with this stuff anymore. However, i still use what runs were quite a bit and it’s, probably the one i go to most often and then, if i have something very PPC specific, i’ll hit keyword spines by foo, and then, if i want to Gather extra stuff – I I usually hit, add, beat and see what I can what I can drum up.
So those are the four tools that I recommend: that’s kind of how to utilize them how to tie them into your demographic research as well. Don’t forget the really powerful crosstalk feature. I call of you know other competitors when you start to search for one.
So turn one rack over fine for more highly recommended to go through that process. You’ll, build a really big campaign to start testing with. So hopefully that answered your questions, guys on what specific spy tools that we utilize their.
They are definitely recommend all these tools. There are others sure there are other really fantastic ones, feel free to comment back and forth and talk about what you use. But these are the tools that we utilize on a daily basis.
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