Basically, it’s, just advertising that’s kind of in disguise. That’s. All it really is it’s, a form of paid media where the ad, the actual ad itself kind of, looks in it’s kind of blends. In with the natural content that’s already there – and traditionally you might have noticed this in magazines – if you see magazines – and it says at the top like advertorial or paid advertisement, where you kind of think at first – it’s, an Article and but it seems kind of like really about this particular you know washing machine and how good this washing machine is or whatever it happens, to be about, and you start going wait it’s, a really produce washing machine.

Really it’s, an advertising that they are advertisement that they paid for and because they paid for it. They have to put on there that it’s a paid advertisement or that it’s. An ad vitur e’el, but it can look like content polarizing.

Definitely this is polarizing. Some people hate it. Some people love it mostly on the people who love it. Well, let’s face it. It’s. Marketers marketers love this stuff, just like any marketing strategy, though there are some pros and cons.

So here’s, some good examples of native advertising. Essentially what this does is you’ve got this little Captain Morgan advertisement here. This is actually Captain Morgan right, an advertisement for alcohol, but the title is 15 things you didn’t know about 15 captain’s, commanders and conquerors.

It actually delivers content, so it’s, part of BuzzFeed as part of their example. Here on what’s on BuzzFeed, but it delivers actual content and because it does that people are kind of happy with it. They’re willing to tolerate it.

They know that it’s, an ad it’s, going to get clicks and it may not be the best quality clicks, because not everyone’s going there to buy alcohol. Obviously, in this case, but it does promote their brand and that’s.

What they’re looking for here’s, a bad example. This one came out pretty recently. This is about the Church of Scientology with the Atlantic and what they did is they promoted this, but you, don’t, see anywhere on there, where it says why I shouldn ‘

T say that you do, or is he says, spots of content, but it was made to look exactly like a regular post like a news post and it wasn ‘ T super apparent that this was something that was in fact an for Scientology.

It’s pretty interesting. Now, normally like you might see something in that little sponsored content, section that’ll, yellow section there. That says breaking news. I mean people would get blind to that.

It wasn’t really made apparent that this was a sponsor and it basically became propaganda. If people read it, they weren’t sure what was talking about it hurt the Atlantic as a public as a publisher, and they just gave everybody a whole bunch of bad press.

So it kind of blew up in their face. Nothing that you really want to try to model. So in order for this to work for native advertising to work, you really want to talk about or think about. I should say your integration and is the integration between the advertisement itself and what it looks like and the content that it delivers and the platform that you’re doing this on, because you can do this on anything, you do it on Facebook.

You can do it on Twitter, you can do it on LinkedIn. You can do it on Pinterest anywhere that you can pay for an ad. Essentially, you can make it look like native, like its content, like the content that’s around it, which again is what native advertising is all about, just having it blend in with normal content that people will naturally consume so that it doesn’t necessarily look like an ad, but that at the end of the day it is an ad.

They do require a little bit of work, though, so make sure that you explore native advertising as a strategy. It is a very, very important, and you’re gonna need it like. If you’re, not doing it now, you will need it.

You it’s, not something you should necessarily consider you should do. We’re, recommending it as a tactic, because that’s. What was required, if you’re, doing any sort of Facebook or Twitter advertising but make sure it delivers some sort of content, because if it delivers value, if the ad itself is value – and this technically works on sales pages and squeeze pages and anything Else, if your advertisement contains value just in and of itself just by itself, people will react better to it, and that includes improvement in conversions.

Ultimately, but really when it comes to this native strategy, that’s, what it’s talking about so you saw that Captain Morgan ad was 15 things you didn’t know about captain ‘ S relates to Captain Morgan.

Obviously they’re gonna have advertisements and stuff on their page and it might even be on their site, but at least it’s delivering. If you click on that ad – and you learn 15 things you didn’t know about captain’s and commanders that’s value.

You’re happy to click on that ad because it’s. Giving you what you expected it would, if you just click on it. It says: Captain Morgan, 20 % off its gonna be irrelevant. It’s, gonna create sort of public media nightmare, so that’s, sort of what you want to look at when it comes to native advertising.

Now, of course, our little marketing act go to your Facebook or Twitter account create a post or a tweet, and talk about your call to action now. Remember native advertising, doesn’t always have to be paid.

It just mostly is especially on these particularly medium, because if you don’t pay for it, then very few people see it, but you can do it for free. You can go on there and just do a call to action that gets people to go to your site, but maybe try to do in such a way where the content that you’re, providing is valuable in and of itself.

And then you’re, asking them to go to your site, so maybe just reading the post is entertaining. Maybe it’s, a funny picture or something like that where they get some sort of value, just even a laugh or just a feel-good statement, they get some value out of it.

Then there’s, your call to action. That is something that helps make that experience even more valuable, that is a native advertising winner and, of course, boost your post on Facebook. If you can so boost your posts, promote those tweets make sure people are seeing them, because if you’ve got your analytics set up properly, then you can manage and you can see exactly what’s working and what’S not so that you can scale your marketing for more information, of course, and if you have any questions, just visit us in seriously simple marketing com leave comments.

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I used how to bring native advertising for twenty dollars for one day I got $ 500. How in this video, I will show you a step-by-step guide, what I did exactly so you can maybe test this and you own scenario, but before we start please don’t forget subscribe to my channel.

Now, click on that red button to get every new update every week, ok, friends! So let’s start together, okay, friends! So what is the first step simply to write an article I went to my website to create a new article.

Like start writing, my post, it was about creating a full main server and how to send unlimited emails. An email marketer will be interested in such topics even reading and taking general knowledge about them.

So I love this topic or article. You can see it’s, somehow a long article explain a step-by-step guide with videos on how to build your own mail, server or mail system very nice. So what is the idea now I got this link and went out?

The brain here is outer brain native advertising and by the way, if you don’t know what is native advertising it’s, simply those ads these squares that you see under posts and Sun and certain websites like on CNN.

com. You see a block of ads. These are called native ads anyway. Now I learnt a campaign you can see here with $ 20 only and I got 676 clicks, let’s, say 600 views and by the way, I chose outer brain simply because you can see the network that is being used without a brain.

Like CNN MSN is PN, it’s, really a highly valuable network. They are trusted and people who are surfing such websites are somehow ready to invest online anyway. Now so I got 600 views to my article, but anyway you can use other networks like tabula or if the content, maybe Facebook Ads Google Ads whatever native advertising you want.

Just you need clicks to your website. I found auto brain is somehow good, because you can invest only $ 20 per day and you can set the clicks to 0.03 per click, which is really good if you want to test a campaign.

So I got these 600 views to my website and by the way, when you target native advertising and create a new campaign, be specific. It’s very important to target the correct people, so I run a campaign like this one.

I said the target audience those who are interested in email marketing. So, as I told you, anyone, interested in email marketing, he will be curious about building his own mail server and sending unlimited emails anyway.

Now this person, who is interested in email marketing and got my article here and start reading it, what I did simply in the article we can see. I mentioned my premium courses here’s, a link to my premium course.

If you go down and while he’s reading anyway, he’s. Here’s, another premium course, and he’s. Another premium course down here it is, you can see. We have three links to my premium courses inside this article.

So if anyone is interested in learning more about these topics, he can click and buy my premium course. So what happened is 13 out of 600 clicks both my course 13 by $ 39, which is my course price is five or seven dollars.

It’s around five hundred dollars very nice, so you can see how simple it is now I want to mention some more details that will help you run. Such campaigns you can see this website is a WordPress website.

Here is my login page. I am in my blog and articles and our press website which makes it easy for you to create things like opt-in forms like monitoring and so on. So let’s open another article, just example: now you can see why a person is reading the article he will get a pop-up asking.

If he wants more help with more articles, he can enter his email. So, at the same time, I was advertising the article for selling my courses. I was also collecting, leads and lets. Tell you this small trick.

I did and this article here down where it is here. I mentioned that if you want a free $ 50 coupon to build or system for free to test it before you start, you can enter your name and email and I will send you a $ 50 coupon, very nice.

So, in the same way, as I told you, I’m advertising, the premium courses I am collecting leaves so I collected around 100 leads with this operation also, so I want in two places in getting revenue and then building my email list and by The way if you don’t know how to build email lists.

I have a video about building email lists here on my youtube channel, you can check and understand the main concepts around building email lists anyway. Now so, as I told you, I got $ 500 as a venue, and I collected email leads, and the third thing I got visitors.

I am telling more people about my website, 600 new visitors, in one day to my websites. So, in all places you are the winner, even if one person only got my course and let’s say I don’t have any new revenue, it’s.

Zero. Then I get new visitors and I collected leaves a very nice another tip. I want to mention here that these things about my courses are targeted. If you look here at the link, it started with a URL shortener which helps me and monitoring these clicks.

I use me all URL shortener you can see here is my website. I shortened links and I used my own domain and by the way I have a full video here about URL shortening and how it helps an online business. It’s really very important to know about it, and there is a free giveaway inside that video.

Also, we can check it in the description below it’s, really very important to subscribe to such services or have your own as I do. If you need help setting up such a service for your own business, I can help you a time just contact me on my Facebook page comment below my support, email.

Whatever you want, I will be with you to help you set up your own URL shorter. If you want so to sum up, this whole case study simply writes a high, valuable content. The article then advertises this article with a native ad network like auto brain tabouleh, Facebook.

Whatever you want be specific and targeting the correct people, then, when people came to your website or your article, be sure that you are mentioning a premium service inside this article, and in the same way, be sure to collect, leaves using opt-in forms and, as a Best practice use URL shortening service, so you can monitor your clicks before I end this lecture.

Maybe someone is asking this obvious question: why you don’t. Do this every day, why you don’t, increase your advertising budget and get more revenue simply the answer is I do this, I advertise every day using native ads using Google Ads using Facebook.

I own revenue every day, and this is my online business, but here in this video, I’m sharing with you may be the least scenario that everyone can implement and test. I don’t want to tell you to start with $ 100.

No, I’m sharing it with you. My first point that I started a couple of months ago in this field in native advertising and sharing this experience with you that’s. The idea of this video that’s it for this lecture.

I hope you got some benefit, please. If you have any questions any suggestions, any comment, I will be here any time to help you, please. If someone tested this in his own scenario or on maybe physical products, maybe it’s somehow different in any case scenario you have.

Please share it with me all with others. In the comments, if you don’t want to comment, just send it to me. I will share it on my Facebook page here on my youtube channel anywhere, so we can help each other and help people all over the world.

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So in this video I’m going to show you how to do native advertising. Now a little bit about me. I’ve spent millions of dollars on advertising and hundreds of thousands on native ads and I’m going to show you how to properly research your competitors.

Find the right ads, how to create an ad and we’re going to… I’m going to be walking you through live here on my computer. We’re going to set up an ad on a native advertising network and I’m going to show you how to just test things out and make sure you can optimize your ads to be better.

So let’s get on my computer and I will show you how everything is done. So, the format for this video is first we’re going to research, okay? Research is the foundational element for all marketing.

You want to know what your competitors are doing so you can do it better. Second is we’re going to create an ad. Surprisingly easy. I’m going to keep this video pretty short and I’ll show you how to create an ad really easily then we’re going to test it out.

I’m going to do some native advertising. Whatever. So let’s get out of my computer right here. Let’s check out what’s going on in the native advertising world. Now native ads, one thing to understand is native ads show up they they look like suggested articles and typically where they’re showing up is on new sites or opinion sites or what have you.

So we’re going to start on a new site called the blaze.com. As we see this is just a commentary site and we’re going to see you know this this article that they post – ” Realtor’s beware bla- bla- bla- bla – bla.

Now typically, we’re going to scroll to the bottom and we’ll find the native ads down here. Here we see it. We see Taboola feeds. So Taboola is a native advertising network. And we see some native ads right here.

They look just like regular suggested articles. Here’s one. If we scroll down, we see two more native ads. See it in real tiny print. It says sponsored right here and shows the name of the company – The Motley Fool -Wikibuy and let’s open up some of these sites.

We see more native ads. This looks like… This is a an affiliate and actually. So we’ll look at that as well. So this is an affiliate advertisement for solar panels, okay? Now here we go on one of the sites.

We see Newbury Park California Approves Little to No Cost Solar and they say if you’re paying more than $99 a month for power you might qualify for zero down solar panels. Blah – blah – blah blah – blah and then there is an affiliate link, it looks like right here.

So these are affiliate links to go to a separate site. This is an affiliate advertisement and this company will make money. The company who’s placing the ads on Taboola, each time somebody fills out this form and requests a quote for installing solar panels.

Let’s look at some of the other advertisements. Yeah, we see another solar. We see 20 places to place 50k. Looks like they’re doing ad arbitrage as their business model. Then we see other direct responsible sites.

5 stocks for potentially building wealth and you see this is an advertorial and they’re trying to get you to enter in your email address right here so they can continue to market more products to you and I’m assuming they’re probably offering something for sale after you enter in your your email address.

Let’s check this out and sure enough, they’re offering a product or a newsletter for $99 to get their email newsletter of the best stocks to purchase. tThat’s this company’s business model is they’re helping you find stocks to invest in.

They’re claiming to have you know some sort of special information and you can you can purchase a subscription to their newsletter to hopefully make more money from stock investing on their website.

And so and look at all these look at all these nice charts. Everything’s going up. It looks pretty good right? Subscribe to this newsletter. So, let’s get back to native advertising. Now once you’ve done research on your competitors, you should have a few different advertisements to start with.

If you can’t just find native ads for your competitors or for companies similar to what you’re going to be advertising, what I suggest you do is you use some sort of ad spy tools. So you can use a site like adbeat.

You see adbeat right here. Allows you to instantly uncover people’s advertisements so we can search for let’s say if we want it to search for weight loss. So you can use adbeat to find other companies who have you know advertising in your niche and we see that this company is doing you know native advertising and we can see where what their ads look like.

If we click see top native ads. Now this software is a paid subscription so we can’t go any further but we can get an idea of what some of their ads look like if I had subscribed to this service. But right now, it’s not necessary because we’re not finding weightloss ad I just want to give you an extra tool that you can use to find ads even quicker and easier.

That being said, I find just perusing the internet sometimes is the best way to find ads in your niche. So given that we found some native ads using the Taboola feed, we’re going to actually go on their advertising network and set up an advertising campaign just to show you how fast and simple and easy it actually is.

So if I open up a new tab and I go to taboola.com, we’ll see. This is one of the major native advertising networks and they give some information on how you know their ads look, they have a video here, they have resources, they’ve learning and they kind of explained to you how their advertising network helps people who advertises with them, etc.

Taboola places ads on MSN, FoxNews, CBS, NBC and a lot of other major news sites. Thousands and thousands. So it’s a very effective way. I’ve personally spent thousands and thousands of dollars with Taboola to advertise different affiliate products that I was promoting in the past and it’s very effective place to place advertisement if you’re targeting a very large audience, okay? I’m talking big niches, such as you know health or wealth you know weight loss, skin care, muscle supplements, making money, investments you know big niches where lots of people want to buy the product.

And here we are in Taboola. Now once you’ve signed up for Taboola as an advertiser, you’ll want to go it’s called Taboola backstage and this is where you set up the advertisements that you place.

Now in order to place advertisements you’d go over here to campaign management and you’d click there and then you’ll want to click this button which says create new campaign. Now once we create a new campaign, you’ll get to the new campaign setup screen.

So in our case, what we’re looking for is let’s say we’re looking to generate leads. So I’d click that if we’re doing that or I would click online purchases. It doesn’t really I don’t think it really matters.

I’m just going to say demo and branding text. Let’s use… Let’s just say that this is our site, okay? Weekly Penny. So I’m just going to copy this site and we’re going to set up an ad around this page.

So I would just say Weekly Penny, okay? I’ll click start as soon as review these times are fine and native advertising, let’s say that since I’m getting you know in this example I am trying to get people to contact a solar energy company.

My assumption is that the solar energy company is only working certain hours of the day. So in this case I might actually set my ads to only appear certain times of day. So I might say okay Monday, specific hours and I would say you know 9:00 a.

m. to you know 5:00 p.m. okay? I could do that for all of the things. Then I would set up my targeting locations. Say United States or if I was targeting just a particular place in the United States I would select that and I’m just going to say entire country and depending on what I want I could you know change my selections.

I want to I want only people on desktops. Now here we go, you know let’s say the bid amount generally speaking, you want to start with a higher bid. So you can get into what’s called the algorithm.

What you have to understand is there’s plenty of advertisers using Taboola. They’re only going to show your ads if your bid is slightly higher or on par with the next person. So generally speaking if you want traffic you start your bids high and then you move it down.

It’s going to be much easier to start high and then move down than to start low and move up. And the reason for this is is simply because it’s the advertising algorithms. If Taboola’s computer that manages everything sees that you have a low bid they won’t give you much traction.

I don’t know. I guess this is just personal experience. I’ve always found more success in starting a bid high than low. So I’m going to start it at two bucks per click. It’s actually look at this.

It says that the bid amount is higher than our normal network bid range. I’m just going to say approve and then let’s do CPA goal or CPA goal for this campaign might be $25. Spending limit, let’s say our goal in the beginning is $250.

We’re not going to spend more than $250 here and we’ll do a balanced delivery. This means that we are spreading our spend over the hours. We’ll do optimize. We’ll leave this all the same and then we’ll click continue.

So after this, it’s just asking us to confirm our information and what I’ll do is I’ll just click submit campaign, okay and then it will ask us to paste our campaign URLs here. So what we’ll do is just assuming that’s is our website and as you see.

.. Let’s let’s copy and paste this link. We paste our URL into here. Now what’s funny is look, that you can see that this is an affiliate site just because it has the affiliate ID right there.

So we know 100% that this is a affiliate marketing campaign that’s running on Taboola. So here we just click ad and what we’ll do is we will create an ad based off of this. So it already generates a thumbnail and it generates an idea of a title for us.

We could move forward and click finish right here. But what I’m going to do is I’m going to tweak the ad to make it look more like our control here because generally speaking, I only want to do advertising that is that is proven and effective.

So I’m going to actually take this ad and I’m going to do it very similar to that. So let’s copy the text of this ad, okay? so California will pay you to install solar if you live near Newbury Park.

Now this would only apply to people that live close to Newbury Park. But let’s look at to see if there’s some sort of dynamic parameters and I just googled Taboola dynamic parameters and we see the first article here is dynamic URL parameters for titles and we also have dynamic keyword insertion for titles right here.

So I’m going to open up both of these articles to see if I can suss that out this information here. So this is pertaining to tracking. So this is not what we’re looking for. But what we see here in the Taboola Help Center is dynamic keyword insertion for titles.

So this is going to help us out and what we see down here is that they have dynamic parameters for country, region, DMA, city, platform or day of week. So this is good, okay? So this is great and they even have an example right here of how to do dynamic titles in Taboola.

So we see everyone in city capitalized is talking about these shoes. I don’t know if you can see that but this is very helpful for making our advertising more effective. The more your ads can relate specifically to that specific user in that specific location, the more likely somebody will click on your ad.

So let’s go back here. We have city:capitalized. So I will go back to here and I will do…I will add in this dynaic parameter, okay? State capitalized, we’re going to change this also for the city too.

Now let’s check to see if our ad is set up correctly. Okay, it looks like city is right and we also see okay, they don’t use state but they use region. So this will include the region including states that the users browsing from.

So I need to change this around to region and I click okay. So here we go. That is our ad and now what that ad will look like is it will say whatever state somebody is based in, we’ll pay you to install solar if you live near whatever city the person is based in.

This is a great ad and this allows us to have a highly effective advertisement that is we already know works if we’re advertising solar energy. Now you can do this for any niche. What I did was showed you just how to quickly find an affiliate campaign on native advertising.

I looked at the URL, I looked at a few other things and I quickly set up an affiliate campaign on native advertising. All I have to do now is click the finish button right down there and my campaign will have launched.

People, it’s so easy to get started as an online marketer. If you’re interested in going deeper into this world, I currently work for myself and I make over a million dollars per year as a marketer.

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