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I know a lot of affiliates that do this. It’s highly recommended definitely set up some campaigns. Seasonal campaigns are really cool to have going. Of course, you don’t want to rely on those. You want to try to utilize these as extra infusions of cash into your business, but bottom line is when I did the post.

I had mentioned something about using competitive, intelligent tools. To start our PPC campaigns, our pay-per-click campaigns, so, of course that opened the door to a bunch of people. Emailing me said: hey what exactly are you using for your competitive intelligence tools for your spy tools, and I have talked a little bit about this in a previous article, but I thought it would be really nice to respond specifically because I got you literally wouldn’t believe how many emails I got.

I don’t even know. I didn’t even count. I stopped counting after a while of emails. People saying well that’s, great, that you use the spy tools but specifically which ones so we’re, going to take the time to go through the spy tools that I utilize.

There are others, but we use quite a few of them, because there are advantages and disadvantages of each. So if you have them all available that’s great you, don’t have to start with them all most are paid.

However, a lot do have a lot of these: do have free trials or you know cheap trials. If you will so, you can really get started for free or next to free. With that being said, though, with the pricing or the price point of these tools, it should be really easy for you to earn back a multiple of that fee, a significant multiple of that fee each month, if you’re paying monthly.

The only reason you really shouldn’t be getting a good return with these tools is, if you’re, simply not taking action on the research that you do, which brings me to another point. If you are going to utilize and pay for these spy tools, you know use them, create campaigns, don’t just do research and say: oh that looks like a profitable campaign.

I know a lot of guys that have spiked tools and they’re, really good at doing the research and pulling campaigns, but then they kind of sit on them, which is a complete waste. So the whole point is to gain competitive intelligence and then launch into profitable campaigns by executing right.

So let’s, go ahead and get with the specific tools that we utilize and why we utilize them. Maybe some pros and cons so that you guys have a specific answer to what we use as per request. So here we go.

Let’s start out with PPC. The pay per click tools that we utilize are a little cheaper than some of the media, buy tools and the banner tools. So let’s start here. Key works by is the first one that we utilize really two main.

If you will PPC specific spy tools, keywords by and spyfu, so let’s start with keyword spy. There is a free trial which is really cool. You can you can test this thing out a great interface. It’s, easy to use.

You know a kindergartner can use it. So, with these spy tools, you have the ability to type in a domain name. If you know a specific domain, name is bidding on a lot of key terms that you’re interested in a keyword or destination URL.

So, for example, if if you know there are specific affiliates promoting a specific offer, you know you can slap in the destination URL. It will track that there’s, also affiliate intelligence which can track affiliate, IDs and such so there.

There are a lot of really cool tools. You guys can dig into the specifics. I won’t waste your time here, but definitely take a look at keyword spines by food. So, instead of going through very specific features, let’s.

Just do a quick search and I’ll show you guys really quick how it works. Let’s, just use ebay’s are sample and when you type an eBay, it ‘ Ll pull up the basic overview. So this gives you the trend of their daily budget, which is nice to see you get some other stats here.

There took clicks and add position and average cost per click which their approximating, of course, all the six million keywords. So this is really awesome. Now these tabs, at the top start to break things down in a little bit more detail.

So if you want to look at their specific ads, you click this and, of course, you see, they add that they ran on a particular keyword and the cool thing about this. Is it does a little ROI calculation? They’ve, got a little algorithm to calculate what they think would be the most profitable ads.

So things are sorted by ROI automatically, which is nice. It’s. Actually SemiAccurate. I mean it’s. It’s. A good i guess barometer to use in in terms of which keywords and ads are profitable for this particular domain name but anyway, so you get ROI.

If there’s, an affiliate thing in there are not keywords, of course, volume and cost per click, and – and this is a really powerful one – it’s days scene so out of the 944 days that they were tracking 693 of them Found this particular ad for that keyword or found this particular ad, so it’s really powerful.

To be able to see this, you can even sort by that column, of course, and you can determine you know how long an ad has been running. Obviously, if they’ve been paying for the ad for a significant number of days, the ad is probably profitable.

Therefore, if you replicate or nearly replicate the ad, you should be profitable as well, at least in the long run. Now you have to remember just specifically copying a campaign. Doesn’t ensure your success.

There are a lot of factors, especially with like Adwords and their quality score, and things like that that determine if you’re, going to be profitable with your ad. There are a whole host of factors, but all things being equal.

This is a fantastic way to gauge or get a jump on, which keywords and ads are going to before you. So anyway, click on the adds and then, of course, the keywords, the cool thing about these things, as you can export export.

This entire thing, which is awesome so you get you, can literally export directly Google AdWords editor files and the Bing files in etc. So you can export and literally take them and import that file right into your account.

Your PPC account and your live. That quick and, of course you can just export via standard CSV an excel sheet such and then they have organic keywords to and then of course, competitors which is kind of cool.

Now let’s, go back to the overview thing to speak, a little bit about competitors, real, quick, something else I use so once we start to pin down a really good campaign with the keywords in the ads that we think are working for a Particular domain, then we start to look at the competitors because obviously relevant competitors are going to have different keywords and different ads.

So you can start to sort of one rock turns over another. If you will, you can start to sort of go down this path of discovering more ads, more keywords that should be profitable for you now. Another way we utilize this, which is pretty cool, don’t, forget about expanding horizontally or wide instead of deep.

What i mean by wide is: let’s. Say you’re. Doing you’re, doing a campaign on let’s, say: weight loss. Okay. Obviously there are going to be a lot of well. Let’s. Just do a keyword here and i’ll. Show you an example.

This I’m tying this portion back to another post that I did on demographic research, so check that out the demographic research and but basically are excuse me, the demographic research post. But basically, if you’re going to do a weight loss program, you have the option of going deep, which is looking specifically at weight, loss terms and weight loss sites, and things like that, which is great, obviously super targeted.

But also I really like to get into the the width of a campaign which is okay based on the demographic. What other sites would I be able to sites or keywords? Would I be able to advertise with that would be relevant, so I try to stay with really big niches, where I can be demographically relevant and that’s, good enough, which allows me to really get into other keywords that no one else is really Bidding on or the competition is much lower, specifically for a weight loss program right.

So, if you think about it, this way, like think about a regular TV ad right, you see TV ads for a lot of different things that hopefully are demographically relevant. I mean that’s, the point, but aren’t going to be relevant to every single individual there and a lot of times, even just a small percentage.

It’s, going to be relevant, for I mean think about you’ve, probably seen attorney ads that are doing. You know these these mass lawsuits against pharmaceutical companies right. So if you’ve ever taken, etc, you know insert drug here, call us well how many people do you think they’re actually hitting it.

Obviously it’s. It’s, a simple numbers game. You’re. Looking at the demographic you’re, saying, okay of this demographic, you know, maybe four percent are relevant if we get X number of conversions from that four percent, we are profitable with our ad that’s.

Fine, so demographically, relevant niches or niches, where it’s, easy to be demographically, relevant on a large scale or where I like to play, because that’s, where you can make the most money that’s.

Where you have the most leeway to be wide with your campaigns and you’re, not really competing in a very narrow, specific market, so things like weight, loss and and biz op, and you know all those different things, skin care, etc.

So bottom line is the reason I wanted to show you this was you can start to expand widthwise based on demographics, like I spoke about in the other and the other tutorial, so let’s say we’re, doing weight loss and Let’s say we know one of the big weight loss.

Demographics is women aged 32. You know 45 whatever it is, that’s. What we found during our research, based on the article or the post, that I did earlier, so we we’ve, got that now. What we like to do during that demographic research is pull a lot of domains and relevant sites that this demographic visits, so we might say or and keywords as well of course, so they might be typing in keywords of you – know: weight loss and losing weight, but That 30 to 45 year old woman is also typing in gucci purse.

Right so another way to expand wide definitely is to pull out your demographically, relevant domains and pull keywords for them as well. So don’t, just pull relevant keywords for weight loss, pull relevant demographically, relevant keywords that you found during doing your demographic research so again utilizing the spy tools it’s kind of a a deep and wide method.

So once you choose a key term, a or a domain name that you want to replicate, you of course export all the ads that look like they’re profitable in all the keywords, and then you go back to your demographic research and go okay.

What other keywords are relevant here and then you type those into your keyword, spy tool and you pull relevant ads from the spy tool based on the wide demographic that you’re, not hitting. I hope that makes that makes sense, so you have deep, which is very, very specific, and then you have wide, which is specific to a demographic I mean you don’t want to just be so wide that it’s, not relevant, But being wide enough to where you can start to lose competitors as good there’s, a lot of people, for example, bidding on Gucci purse, probably are not doing offers for weight loss.

While I probably just made a fool of myself, there probably are, but you get the point you will be able to find. You know side niches there which are demographically relevant, but no one else is advertising that specific thing now, with that being said, do you have quality score issues because it’s, not specifically relevant? Well, yes, you can, but if it’s, a demographically, relevant ad and it’s, a really good ad, you’re, going to have a high click-through rate which helps your quality score.

Okay, and you’re. Going to be paying, hopefully a lot less when you go so wide, so a little higher quality score is okay. It helps offset the whole deal so anyway. Just wanted to make that point clear and tie these two posts together.

You know you want to do your demographic research deep, but you also want to use or excuse me. You want to do your keyword and domain research on the spy tools deep, but you also want to do them wide based upon the demographic research that you’ve done previously, okay, so hopefully that was a little more clear that’s.

A few different topics there and it mixed together. So hopefully I was almost clear in my language, but so this is keyword, spy, that’s, how it works very cool tool, spyfu same same basic thing: why do I use both of them again? One particular product has more or less relevance in certain areas might have a domain name available for one and then the other might have a lot of keywords for one and not the other, etc, etc.

So we use them both. I think spy foods like 80 or 90 bucks a month, the psoas keyword spy, a drop in the bucket. If you’re serious about making money online and again you have money back guarantees and trials and those types of things.

So those are the paperclip tools that I utilize keywords buying spy food. Let’s, move on to a broader competitive intelligence tool, which does a whole lot of things and that’s. What runs where? What runs where calm this thing? Does everything so it’s more expensive? I think it’s like it’s like 220 bucks a month or so again, don’t.

Let the price scare you you don’t have to have these tools. These are just nice things to have when you’re making money. But again, if you can’t make that kind of money back with the amount of intelligence that this gathers for you, then you’re, just not taking action.

So what runs rare is awesome because it not only does well here we can click on features it. Not only does you know PPC ads, but bent the if you do any display buys at all which is highly recommended at you know at some point in your career.

This does awesome competitive intelligence for banners. It does texts you can search by here. You can see advertiser by the placement. It gives you all kinds of really cool stuff. It’s international. So if you do any, you know non-us campaigns again.

Another highly recommended thing. Then it ‘ S got all that data. They’re, really really powerful tool and it’s got so many features. I don’t have time to go through them. It’s awesome. So what runs? Where is really good? Another tool, similar tool, add beat another awesome tool.

It’s. We have this one as well, so we have all four of keywords by spyfu. What runs where and add beat the one I utilize most often is probably what runs where now. I have a team that does that sets the campaign’s up for me in and does a lot of the research.

You know that I split profits with so i don’t. I’m, not real, hands-on with this stuff anymore. However, i still use what runs were quite a bit and it’s, probably the one i go to most often and then, if i have something very PPC specific, i’ll hit keyword spines by foo, and then, if i want to Gather extra stuff – I I usually hit, add, beat and see what I can what I can drum up.

So those are the four tools that I recommend: that’s kind of how to utilize them how to tie them into your demographic research as well. Don’t forget the really powerful crosstalk feature. I call of you know other competitors when you start to search for one.

So turn one rack over fine for more highly recommended to go through that process. You’ll, build a really big campaign to start testing with. So hopefully that answered your questions, guys on what specific spy tools that we utilize their.

They are definitely recommend all these tools. There are others sure there are other really fantastic ones, feel free to comment back and forth and talk about what you use. But these are the tools that we utilize on a daily basis.

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Is i’m, going to pull up uh? Basically, four advertisers and i’m gonna see how many videos, each of these tools finds, and we’re gonna make a decision based on that now. Something to keep in mind is that poweraddspy.

com is usually 49 a month. Just for youtube, while vidtao is completely free and another thing to keep in mind, is i found that sometimes vidtal works better and sometimes power. Ad spy works better, so i would actually encourage getting both, but let’s.

Do the side by side comparison. First and then we’ll uh, we’ll declare a winner so guys the four advertisers we’re gonna test with are organifi, onewheel, kevin david and the sales mentor. So we got a mix of e-commerce as well as info, so let’s check out organifi right, so we’re going to go in here and this is the power add supply.

We’re, going to check there first and we’re, going to go by search by advertiser put in organifi. Oh so it looks like they’re, multiple organifi channels, so it looks like there’s. Organifi channel organifi pure so that’s, something that’s interesting, is that vid uh, basically power ad spy, actually pulls different advertisers.

So i think there was one we found and then i think fitlife tv is the other one. I’ve, seen: oh there we go fitlife tv, so here we go so we had one that we found from organifi life channel and now we have um this one from fitlife tv.

So there’s, one two, three, four, five, six, seven! Oh, i think there’s still more um wait. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. That’s. 18. Videos. Oh wait! There’s still more 19, 20 21 jesus, 22, 23, 24, 25, okay, 26, 27, 28, 29, jeez.

I think yeah, okay, there’s. A lot there’s a lot of ads. Now let’s check on here and see what we can find. I think we have to check by organifi organifi. Okay, there we go all right. Okay, so organifi also does really well on here um.

So there’s. It’s, picking up videos from organifi as well as fit live tv uh. Let’s. Just look at fitlife tv and see how that does so. We ‘ Ve got one two three four, five, six, seven, eight nine 12.

15. 18. 20.. So this one, i think, actually wins out because um, i think we’re like 30 to 40 in here, and it’s still scrolling. So the first one for organifi, fitlife tv events – i mean um for the first one power – adds five wins out all right.

So the next one we’re gonna look at is one wheel. So i’ll. Put that in here and search all right, so here’s, one wheel, so i’m gonna keep scrolling all right. I think that’s, all we got so 1. 2. 3. 6.

9. 12. 15. 17. 19.. So we got 19 here, let’s check out here. Okay, so you ‘ Ve got one two, three, four, five, six, seven, eight nine got it so looks like power power at spivens in this case as well and kevin david.

So let’s check out kevin david, so there we go one two, three, four, five, six, seven, eight, nine, ten! Okay! We got more all right, so we got a lot here. I don’t even know. I think they’re, pulling up pretty much every kevin david ad ever, which is pretty cool, but you can see there are a lot of ads that didn’t get that many views, but then there are others that did so.

This is a very comprehensive tool. Now let’s, look at vidtal all right, vidtao as well. Okay, i’ll call this one: a tie um both with tau and um powerade spy picked up plenty of the videos from kevin david.

The one difference is, it seems like vidtal’s better at picking up videos that have more views, while uh powered spy just seems to be able to do like all the videos which is really awesome, because you can really see what ads didn’t work that well for them, but yeah.

This is cool um. Both of these tools are great, i would probably say, with power ads by still vince out a bit more um in the kevin david. It seems like this might be like 90 plus, while this might be like 30, so great tools, both of them.

Now let’s, try the sales mentor, so the sales mentor is also something i’ve been seeing. They’ve, been killing the info info game lately with their ads. So let’s, see how they’re doing all right. Let’s, see 6.

9. 12. 15. 18. 21. 24. You can see that these ads didn’t, do that. Well, right, like this, one only got 2.9k um. You can kind of see like the ads that were made for youtube actually perform way better, so that i think there’s.

Like 20, something 6, 9. 12. 15. 18. 21. 24. 27. So we got 27 on here. Let’s. Look on here all right, one, two, three! Four: five! Six, nine eleven all right! So we got 11 or so i’ll check on the channel to see if we can find more yeah, so power, ad spy wins out and here as well so yeah.

Basically, if you’re, looking for a more comprehensive solution, power spy seems to win, but it is expensive. It’s 50 a month. Vidtal, on the other hand, is completely free and it gives you the best performing videos.

So the videos that have the most views show up on vidtal power. Ad spy is just a little bit more comprehensive. So at our agency we use both um vittel. Personally, i like the a uh, the ui a bit more, but power ad spy definitely is more comprehensive.

So if you’re really trying to dig deep in to see what work didn’t work for another client. We can go in here now. The cool thing about power ad spy is all the filters it’s really cool. How many filters they have in here.

You can filter by language which is really cool. So you can. You know if we run a portuguese language offer, so we can basically look for ads in that offer in that language uh by country by call to action.

I’m, not sure what the call to action is here um and then there’s like marketing platforms. So you can. You can just look for ads that go to shopify stores. You can look for ads that go to clickbank offers and you can look at ads that go to click funnels landing pages or leadpages landing pages.

So if you’re looking for info, you can filter by click funnels and get all the best in full offers. If you’re looking for best ecommerce offers, you can look at one of these um. This is really really a powerful tool.

Now vidtal. As i said, it’s fast, it’s, lightweight it’s, got a nice ui and it’s, easy to use um, but it definitely doesn’t have the power of power at spy, Which makes sense, because powered spy is a paid tool like vidtal.

They’re, just doing it for free for you guys so uh yeah. So my suggestion is get both um. If you can afford it power ads by. If you’re on a budget with house great as well and yeah, so that basically makes sense in terms of the comparison between the two uh.

Oh, the one thing i like about um about vidtal is, if i actually, if you click on one of these, you actually have an estimate for ad spin now. This is obviously based on a certain cost per view, but that’s, really cool that, where you can kind of estimate how much they’re spending on ads, so that’s.

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So Abbey is a tool that we use for placement, research for gdm and native campaigns. I’m gonna focus primarily on the GTN aspect right now, but know if you’re doing any type of banner advertising. You need to really consider having an athlete subscription.

So a beat is awesome because it helps you find competitive, ads, competitive, Landers and competitive placements. It’s, truly the cream of the crop tool when it comes to doing competitive, spine on display and native.

So what do you need in order to to follow the process and layout for you? Well, you need an a/b to count and you need competitors or keywords to research, that’s where you start a beat steps. The process you find your advertisers, you explore their ads, their Landers and placements.

There is a ton of information you can get from ad beat you’re able to download all of it, so you can go through and process. It really amazing stuff, but it’s a great place to begin all of your gdn and native campaigns.

Let’s head over to happy so inside of a beat now, rather than going looking at a specific company that you know, someone might be competing against. I’m just gonna look at some of the massive advertisers, so we can go through and kind of dissect them.

You can see how the Tool Works, but then I’m, not giving away anyone’s, trade secrets. So if I click on top advertisers, this is more or less you know the top people in the last hundred eighty days buy ad spend Google spent eighty nine million Yahoo’s.

Seventy Amazon 70 lower. My bills.com is the one that I was like it’s very interesting and I’m sure you’ve seen them. I know I’ve seen these ads. So if I click on this, that’ll come in and break down their ads by, you can still get the ads the Landers, the campaigns that networks all kinds of stuff.

So we see here that they’ve spent. Forty eight point: two million on Google 5.2 on advertising; four point, one on tabouleh, all kinds of stuff here, so for the sake of being very efficient with this tutorial, the reason that I’m, showing you this is the ad beat you have able To look at the ads and the Landers that’s important, but we really care about what we’re doing.

Gdm research is the placements, and so what we’ll do. Is we’re gonna come in and we look at the publishers, publishers or what we care about? So let’s. Look at the the new publishers and what I want to do is I’m gonna look at the active filters so 180 days all networks.

I want to look at their Google Network to see who they’re spending with so Inquisitor com. If we look at these ads, so harp is expiring if you’re less than this. This is the G DM ad network as Google, and, if someone clicked on it, this is the obviously this is the landing page they come to.

You can see what everything looks like their copy and then roll into their process go through and you know model yours after theirs, but, as you can see, Inquisitor com is their number one placement. In the last 180 days, they spent eight hundred forty thousand dollars or this placement.

So what we want to do here is click on top placement URLs, and we can, you know, investigate to see if there’s, a particular one that they’ve gone after so they’ve spent ten and a half Thousand on the secure site, seven point two on the unsecured and then you know all the little articles underneath this you can click on these and see what these are nothing about this, particularly if standing out as something that is, you know really important that there’s, a content in the contextual relation it’s, pretty much just the fact that there are you know this is.

This is a place that they found people who are interested in whatever is they’re teaching? The this is the right audience, and so what you can do is you come in. You can download all of these, so you can go through and upload your placements to say I want to advertise on all these.

If you’re in competition, it you can go through looking at each one of these looking at all of their ads spent and have these reports so really incredible information when you find competitors that you want to go after that, you know we’re spending on GD n, our native, you can come in and pull this information and get you know, give yourself really a leg up as you’re doing placement research.

So if you are planning on doing anything in your life with banner advertising – and you do not have an ad beat account – we really need to think about that. This is such a huge leg up hope this was a very helpful tutorial and will keep you moving forward down the path and, if you like, free stuff, don’t forget to check out the ad skills quarterly giveaway.

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